Sector
Hospitality
Project
Torré Coffee Shop Abbesses
Visuals
6 visuals
The project
The global expression of a Brazilian-origin coffee brand: from brand identity to the raw materiality of four exceptional Parisian addresses.
01.
Understand
Immersion in the terroir and craft of Brazilian coffee to design a holistic 360° identity: brand platform, visual guidelines, bespoke packaging and spatial rollout.
02.
Design
Creation of a sensory universe and an architectural concept based on raw and noble materials — solid brick, raw steel, terrazzo and solid wood — organised around a central bar dedicated to the barista ritual.
03.
Deliver
Project management and complete fit-out delivered across four Parisian addresses (Tour-Maubourg, Courcelles, Yvonne Le Tac and La Fayette), guaranteeing absolute consistency in execution and compliance with ERP/restaurant regulations.
Overview
Torré Coffee Shop Abbesses
For Torré, the intervention went beyond the traditional scope of fit-out to encompass the creation of a global brand signature. Each coffee shop is designed as a sensory sanctuary where the aroma of roasted beans converses with authentic materials left raw. Bold geometric lines and directional lighting sculpt a warm setting that puts the baristas' expertise on display. Deployed rigorously across its four strategic Paris locations, this 360° vision ensures remarkable consistency between packaging identity, coffee merchandising and the physical in-store experience.
