Sector
Hospitality
Project
Torré Coffee Shop Lafayette
Visuals
6 visuals
The project
The global expression of a Brazilian-origin coffee brand: from brand identity to the raw materiality of four exceptional Parisian addresses.
01.
Understand
Immersion in the terroir and craft of Brazilian coffee to design a holistic 360° identity: brand platform, visual guidelines, bespoke packaging and spatial rollout.
02.
Design
Creation of a sensory universe and an architectural concept based on raw and noble materials — solid brick, raw steel, terrazzo and solid wood — organised around a central bar dedicated to the barista ritual.
03.
Deliver
Project management and complete fit-out delivered across four Parisian addresses (Tour-Maubourg, Courcelles, Yvonne Le Tac and La Fayette), guaranteeing absolute consistency in execution and compliance with ERP/restaurant regulations.
Overview
Torré Coffee Shop Lafayette
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